"Managing Media Relations and Crisis Communication, this unique course will provide participants with learning how to plan and address effective crisis communication and avoid a crisis in media relations.
In this training course, participants will be presented with best practices, methodologies and global examples of real case studies related to crisis communication to help them analyse and determine how to develop, prepare and create decision-making during a crisis.
This practical course will provide an integrated approach on how to deal with the media during and after a crisis, design conferences, and the ability to manage crisis communications to improve an organisation's reputation.
During this course, participants will carry out a number of joint exercises in media crisis management methods, crisis hierarchy in terms of command and control, and an effective mechanism for dealing with a number of examples of emergency situations. The role of the event spokesperson. One of the most prominent features of this program is that it adopts two basic methods in approaching this vital topic, which is related to the ability to manage media crises; The first is the clear and systematic theoretical rooting of the idea of the crisis and ways to deal with it in the media, and the second is the use of applied models that have combined successful experiences in crisis management and others that have not been successful, and in both cases, a suitable space is devoted to discussing ways of success and failure factors.
