"Public relations gain its importance from the fact that it has become an integral part of modern departments and active departments in institutions, ministries and companies, and the brand of these institutions cannot be enabled without effective and influential public relations, and public relations, which have a great responsibility in linking institutions and ministries with their external audience, and providing The most beautiful and best image of the institution in front of public opinion, the media and the public, is a job that is not simple, but rather involves a lot of latent capabilities, and advantages that bring together many knowledgeable parties, media, psychological, social, economic, and others.
This CIO course is designed for the pioneers, professionally, to include the most important international and professional standards in the advanced management of public relations.
In addition to being a complementary course for those who have obtained previous training courses, so as to hone their talents and provide them with new capabilities in this field, this course deals with the development of public relations in institutions and its importance, the functions of public relations, the role of public relations in the institution, and the means used by public relations, Strategic planning in public relations, in addition to the role of public relations in facing crises, the crisis “defining it – its levels – its impact”, how public relations deal with the crisis (stages of confronting it), dealing with the media during the crisis, as well as how to control rumours.
