"The institution’s quest to achieve perfection and excellence in serving its customers must begin by encouraging the institution’s customers to express their complaints and opinions and creating mechanisms to submit their complaints to customer service providers and work on solving them, and for the institution’s management to have the courage to recognize problems and errors and work to fix them, and this is the best way that can be That the institution maintains its excellence in serving its customers.
Effectively dealing and addressing the complaints of the public and customers of the institution will turn their discontent into satisfaction and allow the institution to reach the degree of their expectations, especially if it deals with these complaints as an opportunity to improve and measure customer satisfaction.
This training course is designed to help develop and manage an effective system for public and customer complaints that ensures enhancing public and customer satisfaction and increasing complaints settlement rates, and the way to address them and gradually get rid of them, in addition to identifying places that need improvement, which helps to eliminate the causes of complaints at their roots. By defining the controls and processes that allow the institution to deal with customers' complaints professionally and effectively and to ensure their satisfaction with the level of service provided.
The course also addresses the strategic steps, processes, and internal procedures that an organisation must take to begin taking advantage of complaints and recovering complaining customers. The course will also develop communication skills and deal with complaints, which will lead to gaining the confidence, satisfaction and gratitude of the public and customers.
