What Will You Learn?

• "The overarching aim of this module is to critically examine the tools and techniques used to create successful
• customer growth in all contexts. In doing so students will develop a critical understanding of the factors which
• influence consumer behaviour and evaluate the literature and relevant theories which explain consumer
• motivation and customer relationships. Students will also be able to analyse an organisation’s marketing
• strategy and demonstrate the application of key elements concepts and tools within the business
• environment"