"The importance of strategic management stems from its responsibility for the basic issues and decisions that determine the success or failure of any institution or company. From dealing with these circumstances by anticipating future problems and opportunities, strategic management affects the whole organisation and not part of it, and therefore it covers and affects all areas of the organisation’s work, every part of it, its present and its future. From here emerges the necessity of strategic management, its importance, and its tasks because its intellectual premises and its applied practices make an effective and direct contribution to the survival of organisations in the business world.
This course, ""Strategic Management and Strategic Thinking in Business Enterprises,"" develops the strategic management and leadership skills necessary to deal with contemporary organisational and competitive challenges, build creative administrative policies, and introduce participants to modern ways to formulate, design and lead a sustainable competitive strategy that enables the institution to achieve its aspirations and enhance Its competitive position, and the identification of sets of performance standards according to advanced practical methodologies, which are aimed at measuring and developing the performance of the institution and its various units.
