"The marketing opportunity is the “attractive field of the company’s marketing work through which it can enjoy a competitive advantage.” market and consumers.
The marketing opportunity is related to the existence of an unsaturated need for the consumer, and the unsaturated need for the consumer does not represent a real opportunity unless it turns into an actual demand associated with the ability to purchase on the part of the consumer, and this requires studying consumer behaviour, purchasing motives and financial capabilities at the same time, searching for marketing opportunities It is not done randomly, but is done according to scientific methods and methods in analysing these opportunities, and there is no doubt that modern organisations have the ability to identify current and future opportunities in the market, but not every organisation may be able to exploit these opportunities that are available to them, and the reasons may be many, including their inability To take advantage of these opportunities in a timely manner due to the lack of technological, material or human capabilities, or the reason may be a conflict with its strategic objectives, or the matter depends on identifying its strengths and weaknesses in the possibility of exploiting these opportunities or the lack of possibility
