"The ten-day Advanced Public Relations Program aims to develop and instil practical skills and capabilities in the fields of public relations, strategic communication, mass communication, ceremonies and persuasion for officials in the field of public relations and protocols.
The advanced management of public relations course is one of the most important courses, because of its importance in developing the capabilities of administrators and leaders who take over the task of supervising public relations departments, so that it enables them to manage the helm of work in proportion to the nature of the new stage with all its challenges, and at the same time extrapolating the future to see how it can Better to do the job better. This CIO course has been professionally designed for pioneers, to include the most important international and professional standards in the advanced management of public relations.
This professional program presents many practical and scientific points, including, but not limited to, field skills in public relations, skills of measuring and influencing public opinion, public relations and modern communication and information technology, public relations ethics, the use of media in public relations, public relations and application of the system Total Quality Management, Public Relations, Communication and Simplification of Procedures, Public Relations and Rationalization of Administrative Decisions, Public Relations and Effective Negotiation Behaviours, Self Skills of a Public Relations Expert, Protocol and VIP Dealing Skills.
