What Will You Learn?

• "Marketing Strategy builds on the existing knowledge that students and practitioners already hold about the
• principles of marketing. It should help candidates propose strategic response to emerging market themes and
• allow them to consider the impact on marketing and its interaction with other parts of the organisation.
• Its aim is to provide a clear concise guide to the tools and frameworks for marketing decisions that seek
• answers to the strategic questions, where are we now? Where do we want to be? How will we get there? And
• did we get there?"