Creative and Innovative Management

CEO ENTERPRENEURS INSTITUTE PROFESSIONAL & MANAGEMENT DEVELOPMENT TRAINING CO.

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101-3, Office1Dubai, Br Dubai, Dubai City For Investment, Dubai Investment Park First.
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Business Administration
24 hours

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"Organisational processes: processes for the evaluation, selection and development of ideas; ideas –
value chain, inside/outside, cross-pollination, selection, development, diffusion; role of incubation.
• Leading the case for innovation: leadership styles and behaviours – strengths, adopting appropriate style
for different circumstances; theory and practice of influencing and motivating others.
• Relationship between transformational and transactional change; decision- making processes and style.
Perceptions and motivational influences and how to influence them.
• Different methods of communication – strengths and weaknesses in different circumstances
• Vision and mission: influence of vision and mission; indicators of organisational performance; influence
of an organisational strategic plan and business plan on innovation.
• Methods; concept that policies and procedures are supported by a culture that reinforces consistently
what the organisation is about.
• Tools for creative and innovative solutions: theory and application of lateral thinking, visioning, and
problem-solving techniques; theory and use of analytical tools – SWOT (strengths, weaknesses,
opportunities, threats), PESTLE (political, economic, social, technological, legal, environmental) analysis;
cost-benefit analysis; decision-making processes and styles.
• Risks: risk analysis, risk management techniques.
Benefits and limitations of innovation: benefits – first to market, premium prices, large market share,
increased shareholder return, increased employee motivation and morale, improved systems and
processes.
• Limitations – risk, investment needed, continual change; expertise in organisation, technological knowhow; strategy – strengths and weaknesses."

"1 Understand the importance of creative and
innovative management in organisations.
2 Be able to support creative and innovative
management processes for an organisation.
3 Be able to influence others to effect change in an
organisation.
4 Be able to plan to overcome barriers to
implementation of creative and innovative
management ideas in an organisation."

CEO ENTERPRENEURS INSTITUTE PROFESSIONAL & MANAGEMENT DEVELOPMENT TRAINING CO.

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Creative and Innovative Management

Creative and Innovative Management

Course Info

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